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What Design Can Do launches the Make it Circular Challenge, October 11 2022

Download: English

Download: Dutch



The Make it Circular Challenge provides in-depth design briefs presenting original research on circularity and highlighting opportunities for designers and entrepreneurs alike. Participants will submit projects across themes: what we eat, what we wear, what we buy, how we package and how we build.

At the beginning of 2023, a jury of leading experts in design, social impact and climate action will select a minimum of 10 winners. Winning ideas are turned into reality with €10.000 in funding and a global development programme co-created with Impact Hub Amsterdam, which includes online training, mentoring sessions and a bootcamp. This programme will support the winning teams in further strengthening their projects, and propelling them through 2023 and beyond.

Download: Make it Circular Challenge Global Brief



Brand kit
Content kit
Research kit



What Design Can Do (WDCD) is an international platform that advocates for design as a tool for social change. Since 2011, we have undertaken numerous activities to promote the role of designers in addressing the world’s most pressing societal and environmental issues. To date, WDCD has hosted 15 successful conferences in Amsterdam, São Paulo, and México City. In 2016 WDCD launched an ambitious design challenge programme that engages the creative community with urgent societal issues such as the wellbeing of refugees and climate change. So far, the programme has resulted in €10m in funds raised by initiatives post programme.

The Make it Circular Challenge is active in six cities around the world:  Nairobi (with partner Kenya Climate Innovation Center), Tokyo (with partner Shibaura House), São Paulo and Rio de Janeiro (with partner Mandacaru Design), Delhi (with partner Quicksand), Mexico City, and Amsterdam.



The Make it Circular is the successor of WDCD’s previous design competitions, like the No Waste Challenge (2021), Clean Energy Challenge (2019) and Climate Action Challenge (2017).

To see previous Challenge winners, visit 

For more information, visit