Crafting a sustainable future, one bag at a time!

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We are a women-led enterprise that upcycles pre-consumer waste and post-industrial waste from the Delhi NCR region to innovate through design by creating handcrafted purposeful products like functional bags and accessories. We understand that by 2025, there will be 3 million cars in India alone and 12 million car seat belts will enter the landfills. Therefore we try to upcycle discarded car seat belts waste from the automobile industry and decommissioned cargo belts and parachutes from the aviation industry. Our secondary value chains include decommissioned army canvas, punctured bouncy castles, and tyre tubes with other textile waste. We use what exists, in the form of raw materials, our knowledge, and the skill set of our team to create value out of waste. We offer minimalist and timeless designs in small batches of stylish upcycled products apt for personal consumption and gifting. We ensure that we provide appropriate reporting about the materials, the makers, and the impact created. All the goods are sent in sustainable packaging to our eco-conscious customers. By a design based innovation, we are making an environmental and social impact by using creative remanufacturing as a tool to generate economic resilience for underserved communities. The ultimate objective of our organisation is to spread a deep-rooted culture of sustainability, social equity, and fair trade. We are on a mission to establish India as a leader in the space of providing international quality creative solutions to the world’s waste problem.

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