Nivogo aims to extend the life of products that are taken from users and brand partners and brings them back into the circular economy.
Nivogo is a pioneer circular economy start-up that has Eastern Europe’s largest Renewal Centre in fashion industry powered by circularity and cutting-edge technology.As Türkiye’s leading circular transformation movement,Nivogo extends the life of products that are taken from users and brand partners and brings them back into the circular economy. That way, we offer users a more sustainable and responsible shopping experience. Among the products which we took from our brand partners and users, there are defective, lack of barcode, customer returned & old seasoned products most of which are still usable. At the renewal center, after determining the renewal needs of each product, products start their circular transformation journey. Products that have been renewed, sanitized and repriced with AI-based pricing technology we have developed, are packaged and transferred to sales channels. We opened Türkiye’s first circular store, in which individual users can bring their clothes that they don’t need anymore, and in return they receive NivoPoints – our circular currency they can use in the store- Thus they can experience the circular shopping. Before bringing their clothes, they can visit our takeback program where they can calculate how much NivoPoints they can receive in exchange. Now with our horizontal expansion, we aim to increase this impact by including products other than textile. By renewing electronic goods, furniture and baby products as well, we desire to become the circular transformation centre not only for clothes but also for other goods in order to spread circularity into all aspects of life.
In Nivogo’s Circular Store, our designers turn preloved sneakers into reloved ones with users’ selected designs. Thanks to this, we’re extending lifetime of all preloved sneakers in customized & creative way and involve users who have bias about second hand products as well in this way.
Additional video 1 and video 2 about the process.
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