Whole. has developed a revolutionary processing technology that enables waste-free production of ultra-nutritious plant-based ingredients.
Long description
It’s absurd to think that one third of the food produced in the world is never consumed, but when you look at food production for the last 200 years it’s easy to see how much waste is created in the manufacturing of everyday products – whether it be energy, water, or even nutrition.
It starts with ingredient manufacturers, who take wholesome raw inputs and use huge amounts of energy and water to create highly specialized ingredients, only to pass them on to food manufacturers who recombine them to make the foods we like to eat. This didn’t make sense to us, so we’ve developed a unique processing technology that eliminates waste and enhances nutrition by using the entire input to create highly functional ingredients. We call this technology WINX™ – our Whole Ingredient Nutrient Extraction process.
WINX™ is a revolutionary processing technology that delivers a new class of whole-food ingredient and changes the way we think about food production. It also unlocks the maximum nutrition from our diminishing food inputs and makes them vastly more bioavailable in the body. For ingredient manufacturers, WINX™ enables them to create highly functional whole food ingredients, which significantly reduces waste and energy use. For food manufacturers, the tech enables a wide range of genuine label claims for plant-based foods, from zero waste, through to enhanced bioactive benefits and nutrition.
With consumers increasingly demanding clean labels and supply-chain transparency, the WINX™ technology is also addressing an emerging supply chain bottleneck for healthy ingredients.
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