Reimagine Denim

Long description

Development of buttons, accessories and ornaments from surfaces produced with post-consumer denim waste, natural rubber and recycled plastic packaging for fashion, design and architecture. The project is carried out in partnership with recycling cooperatives and recyclers, and also with the Cotton Move platform , the company Therpol and Brasil Botões. Applying circular design strategies: design for recovery of use, upcycling and avoiding downcycling, design for durability, traceability and return so that they are easily repaired, updated or returned. The main material used is low-density polyethylene that is reused in a closed cycle (single-use bags and packaging are particularly problematic for ocean biodiversity), in addition to post-consumer denim and natural rubber in a system that integrates several actors and becomes in new material, developed with low consumption of energy and water. 

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