Making clothes sharing fun and meaningful for young people.
A clothes-sharing app and “challenge” for kids. Parents sign up and connect to local “circles” with whom they can swap up (get clothes from bigger kids) and swap down (hand down to smaller kids). The aim is two-fold: put 10 pieces of clothing from each child in circulation, and also educate kids about the value of sharing and change their perception of clothing consumption. Kids get to interact using avatars to help them visualize the transfer of clothing and also to protect their identity.
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