Mindful Christmas with a circular end-to-end lifecycle of x-mas trees - planting to disposal, enabled by community, partnerships, policy, technology
Long description
The WHY Every year 120 million trees are cut worldwide during Christmas season, only for a single use and then disposed off – to be burnt for energy, made compost or dumped in a landfill. With burning, all their benefits of a decade of trapped CO2 are lost and released back into the atmosphere. Worse, in the landfills, they rot to produce methane that contributes 25X vs CO2 to climate change.
The WHAT Make the value chain circular
Single use to Reuse Enable by prolonging the life of a tree – use potted trees instead of cut trees and potentially increase their life by 5 years with proper care
Recycling resources At end of their life, offer the trees to local wood artisans to benefit from cheaper raw materials and keep CO2 trapped inside the wood
The HOW Bring awareness and acceptance by leveraging the power of
Local communities Increase demand of potted trees by connecting people e.g. those with space could help others to take care of their trees between the seasons
Local businesses Partner with more local tree farms and nurseries with sustainable practices for sourcing and ‘care’ models. Incentivise to move from product only to product + (after)service offerings
Local public institutions Develop new policies for disposal, incentivise and promote local businesses, bring more visibility, build tracking mechanism across the value chain to measure impact
Technology a webapp to connect consumers (both individuals and institutions) to neighbourhood carers or suppliers for rent/adoption. Tag and track mechanism
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